VR & AR
Virtual reality (VR) refers to a computer-generated simulation in which a person can interact within an artificial three-dimensional environment using electronic devices, such as a helmet with a screen inside, or gloves fitted with sensors. Virtual reality has many applications, including entertainment and gaming, or acting as a sales, educational, or training tool.
Augmented reality (AR) is an enhanced version of the real physical world achieved through digital visual elements, sounds, or other sensory stimuli. AR adds digital elements to the camera on your smartphone, creating the illusion that holographic content is a part of the physical world around you. In other words, augmented reality adds to the existing world as it is. Companies can use AR to promote products or services, and to collect unique user data.